Marketing
Search, presence and lead generation — in the right order.
Someone searching “weekly house cleaner” is a different customer from “end of lease cleaner”, “office cleaning company” or “commercial cleaning quote”. We structure websites, SEO and campaigns around those intents.
Advertising is not automatic. It is introduced when the website is ready, tracking is in place, the business can answer leads, capacity exists, and there is an advertising budget separate from Growth Professionals fees.
Professional website
FoundationCoreBuild a website that can take enquiries.
What it is
A modern, mobile-first cleaning website with service pages, service areas, a quote path and a technical structure that can support SEO and tracking.
Why a cleaning business needs it
Most new cleaning businesses lose work because the site is vague, slow or hard to contact. A useful website makes the service, area and next step obvious.
When you need it
This is usually the first build. It should exist before you spend meaningfully on ads.
What we work on
- Homepage, services, about, contact and quote form
- Service-area structure
- Mobile optimisation
- Conversion-focused calls to action
- Basic SEO structure
- Analytics-ready architecture
Success signals we watch
Google Business Profile
FoundationCoreBecome findable on Google as a local cleaner.
What it is
Help establish or improve the Google Business Profile: categories, services, description, service areas, photos, website connection and a practical review process.
Why a cleaning business needs it
Many cleaning customers still choose from local Google results. A incomplete profile makes a new company look unfinished.
When you need it
Alongside the website. Do not expect map rankings from a profile alone.
What we work on
- Profile setup or cleanup
- Categories and services
- Description and service areas
- Website and contact connection
- Photo and review-process guidance
Success signals we watch
Analytics and tracking
OngoingOngoingKnow what is actually happening.
What it is
GA4, Search Console, Tag Manager, form tracking, UTM capture and conversion setup so Growth Professionals can see where enquiries come from.
Why a cleaning business needs it
Without tracking, a cleaning business cannot tell whether a website visit, Google profile or later ad campaign created the job.
When you need it
As soon as the website is live, and before paid advertising is switched on.
What we work on
- Google Analytics 4
- Search Console
- Tag Manager
- Form and conversion tracking
- Traffic-source and UTM tracking
- Google Ads conversion tracking when ads are used
Success signals we watch
SEO and local search
OngoingOngoingGet found without paying for every click.
What it is
We separate the site around the cleaning searches people actually make — weekly house cleaning is not end-of-lease, and office cleaning is not a commercial quote request — then improve structure, local SEO and Search Console monitoring.
Why a cleaning business needs it
Organic search is how a cleaning company keeps generating work after ads stop. Different jobs have different search intent and different commercial value.
When you need it
From the foundation stage, then continuously. It compounds; it is not a one-week task.
What we work on
- Technical SEO
- Service-page optimisation
- Local SEO and location strategy
- Internal linking
- Content that matches cleaning intent
- Search Console monitoring
Success signals we watch
Professional communications
FoundationCoreLook like a business customers can trust.
What it is
Help structuring domain, professional email, phone setup guidance, signatures and consistent customer-facing contact details.
Why a cleaning business needs it
Owner-operated cleaning businesses often still use personal Gmail addresses or mixed contact details. That makes quoting, follow-up and trust harder than they need to be.
When you need it
At the foundation stage, before customer volume increases.
What we work on
- Domain guidance
- Professional business email
- Business phone setup guidance
- Email signatures
- Consistent public contact details
Success signals we watch
Ready for more leads?
Add when readyTurn on paid advertising when your business is ready.
Advertising is not required on day one. Use it when the website can convert, tracking is live, someone can answer the phone, there is capacity for the work, and there is a budget for media spend.
Management fee
$189 once-off
Initial campaign setup
$59 / week
Ongoing management
Advertising spend is separate and paid by the client.
What $189 setup can cover
- Campaign planning
- Keyword research
- Initial campaign structure
- Conversion configuration
- Ad creation
- Location targeting
- Negative keyword foundations
What $59/week management can cover
- Search-term monitoring
- Negative keywords
- Budget monitoring
- Bid optimisation
- Ad testing
- Keyword refinement
- Conversion monitoring
- Campaign optimisation
We do not guarantee a number of leads, cost per lead, ROAS, sales or revenue. Media spend is paid by you to Google or Meta.
Start with what the business needs today.
Tell us what stage you are at. We will outline a Growth Plan that begins with the foundations and adds more only when it makes commercial sense.
Organic social
OngoingOngoingBuild a professional presence people can check.
What it is
Facebook and Instagram business presence, profile optimisation, a posting framework, before/after and review content, and local trust-building — not a promise of viral reach.
Why a cleaning business needs it
Customers often check social profiles after they find a cleaner. Empty or inconsistent pages weaken an otherwise decent website.
When you need it
Once the brand basics exist. Social supports credibility; it is rarely the whole customer-acquisition system.
What we work on
Success signals we watch