What we build
Every piece has a job, a timing, and a tag.
Not everything listed here is included in the $200/week starting plan. Foundation and agreed ongoing work come first. Growth add-ons wait until they earn their place.
Professional website
A modern, mobile-first cleaning website with service pages, service areas, a quote path and a technical structure that can support SEO and tracking.
Professional communications
Help structuring domain, professional email, phone setup guidance, signatures and consistent customer-facing contact details.
Google Business Profile
Help establish or improve the Google Business Profile: categories, services, description, service areas, photos, website connection and a practical review process.
Analytics and tracking
GA4, Search Console, Tag Manager, form tracking, UTM capture and conversion setup so Growth Professionals can see where enquiries come from.
SEO and local search
We separate the site around the cleaning searches people actually make — weekly house cleaning is not end-of-lease, and office cleaning is not a commercial quote request — then improve structure, local SEO and Search Console monitoring.
Organic social
Facebook and Instagram business presence, profile optimisation, a posting framework, before/after and review content, and local trust-building — not a promise of viral reach.
Paid advertising
Google Ads and, where appropriate, Meta Ads — only when the website, tracking, capacity and budget are ready. Management is $189 setup and $59/week. Media spend is separate.
Admin and CRM
A business system for enquiries, quote tracking, follow-ups, customer notes, lead status, tasks and basic reporting. Available as the business grows — not automatically in the entry-level weekly service.
Growth planning
Practical planning around service mix, pricing, minimum booking values, recurring versus once-off work, service areas, capacity and expansion priorities. This is not financial, tax or legal advice.
Operations guidance
Checklists, templates and coordination around onboarding, payroll considerations, GST and superannuation considerations, insurance, policies and procedures. We help identify where a qualified accountant, lawyer or adviser may be required. We do not provide legal, tax, accounting or employment-law advice.
Technology
Future custom admin systems, automation, portals, booking and quote systems, reminders, SMS workflows, dashboards, PWAs and a dedicated mobile experience when it commercially makes sense. A mobile app is not included in the $200/week starting plan.
Professional website
FoundationCoreBuild a website that can take enquiries.
What it is
A modern, mobile-first cleaning website with service pages, service areas, a quote path and a technical structure that can support SEO and tracking.
Why a cleaning business needs it
Most new cleaning businesses lose work because the site is vague, slow or hard to contact. A useful website makes the service, area and next step obvious.
When you need it
This is usually the first build. It should exist before you spend meaningfully on ads.
What we work on
- Homepage, services, about, contact and quote form
- Service-area structure
- Mobile optimisation
- Conversion-focused calls to action
- Basic SEO structure
- Analytics-ready architecture
Success signals we watch
Professional communications
FoundationCoreLook like a business customers can trust.
What it is
Help structuring domain, professional email, phone setup guidance, signatures and consistent customer-facing contact details.
Why a cleaning business needs it
Owner-operated cleaning businesses often still use personal Gmail addresses or mixed contact details. That makes quoting, follow-up and trust harder than they need to be.
When you need it
At the foundation stage, before customer volume increases.
What we work on
- Domain guidance
- Professional business email
- Business phone setup guidance
- Email signatures
- Consistent public contact details
Success signals we watch
Google Business Profile
FoundationCoreBecome findable on Google as a local cleaner.
What it is
Help establish or improve the Google Business Profile: categories, services, description, service areas, photos, website connection and a practical review process.
Why a cleaning business needs it
Many cleaning customers still choose from local Google results. A incomplete profile makes a new company look unfinished.
When you need it
Alongside the website. Do not expect map rankings from a profile alone.
What we work on
- Profile setup or cleanup
- Categories and services
- Description and service areas
- Website and contact connection
- Photo and review-process guidance
Success signals we watch
Analytics and tracking
OngoingOngoingKnow what is actually happening.
What it is
GA4, Search Console, Tag Manager, form tracking, UTM capture and conversion setup so Growth Professionals can see where enquiries come from.
Why a cleaning business needs it
Without tracking, a cleaning business cannot tell whether a website visit, Google profile or later ad campaign created the job.
When you need it
As soon as the website is live, and before paid advertising is switched on.
What we work on
- Google Analytics 4
- Search Console
- Tag Manager
- Form and conversion tracking
- Traffic-source and UTM tracking
- Google Ads conversion tracking when ads are used
Success signals we watch
SEO and local search
OngoingOngoingGet found without paying for every click.
What it is
We separate the site around the cleaning searches people actually make — weekly house cleaning is not end-of-lease, and office cleaning is not a commercial quote request — then improve structure, local SEO and Search Console monitoring.
Why a cleaning business needs it
Organic search is how a cleaning company keeps generating work after ads stop. Different jobs have different search intent and different commercial value.
When you need it
From the foundation stage, then continuously. It compounds; it is not a one-week task.
What we work on
- Technical SEO
- Service-page optimisation
- Local SEO and location strategy
- Internal linking
- Content that matches cleaning intent
- Search Console monitoring
Success signals we watch
Paid advertising
Add when readyGrowth add-onTurn on ads when the business can handle them.
What it is
Google Ads and, where appropriate, Meta Ads — only when the website, tracking, capacity and budget are ready. Management is $189 setup and $59/week. Media spend is separate.
Why a cleaning business needs it
Ads can capture people searching for a cleaner now. They waste money if the site cannot convert, the phone is not answered, or tracking is missing.
When you need it
After foundations and tracking, when the team can respond to leads and there is an advertising budget.
What we work on
- Campaign planning and keyword research
- Initial campaign structure
- Conversion configuration
- Ad creation and location targeting
- Negative-keyword foundations
- Weekly search-term, bid and conversion monitoring
Success signals we watch
Admin and CRM
Add when readyGrowth add-onWhen leads increase, spreadsheets stop being enough.
What it is
A business system for enquiries, quote tracking, follow-ups, customer notes, lead status, tasks and basic reporting. Available as the business grows — not automatically in the entry-level weekly service.
Why a cleaning business needs it
A growing cleaning company loses jobs in the inbox. Status, follow-up and customer history need a single place.
When you need it
When enquiry volume or team size makes a spreadsheet unreliable.
What we work on
- Lead dashboard
- Customer records
- Quote and booking tracking
- Notes, tasks and follow-ups
- Lead statuses from new through won or lost
Success signals we watch
Growth planning
Add when readyGrowth add-onMarketing is only one part of growth.
What it is
Practical planning around service mix, pricing, minimum booking values, recurring versus once-off work, service areas, capacity and expansion priorities. This is not financial, tax or legal advice.
Why a cleaning business needs it
More leads do not help if the jobs are the wrong type, underpriced, or outside the area the team can serve.
When you need it
Once the first customers exist and the owner wants a clearer commercial direction.
What we work on
- Service selection and pricing structure
- Recurring versus once-off mix
- Residential versus commercial
- Service-area and capacity planning
- Lead handling and quote conversion
- Revenue targets and expansion priorities
Success signals we watch
Operations guidance
Add when readyGrowth add-onPrepare the business behind the marketing.
What it is
Checklists, templates and coordination around onboarding, payroll considerations, GST and superannuation considerations, insurance, policies and procedures. We help identify where a qualified accountant, lawyer or adviser may be required. We do not provide legal, tax, accounting or employment-law advice.
Why a cleaning business needs it
Marketing can create demand faster than operations can deliver it. Policies, onboarding and compliance questions arrive as soon as the team grows.
When you need it
When hiring, subcontracting or customer volume makes informal processes risky.
What we work on
- Staff and contractor onboarding checklists
- Payroll, GST and superannuation resource pointers
- Insurance and licensing considerations
- Customer terms, privacy and cancellation templates
- Internal procedure outlines
Success signals we watch
Technology
AdvancedGrowth add-onTechnology that grows with the business.
What it is
Future custom admin systems, automation, portals, booking and quote systems, reminders, SMS workflows, dashboards, PWAs and a dedicated mobile experience when it commercially makes sense. A mobile app is not included in the $200/week starting plan.
Why a cleaning business needs it
Owner-operated businesses do not need custom software on day one. Later, the workflow may justify it.
When you need it
When revenue, team size and repeat processes justify custom build rather than another spreadsheet or generic tool.
What we work on
- Automation and reminders
- Customer or staff portals
- Booking and quote systems
- Reporting dashboards
- Integrations
- Mobile app or PWA when commercially justified
Success signals we watch
Start with what the business needs today.
Tell us what stage you are at. We will outline a Growth Plan that begins with the foundations and adds more only when it makes commercial sense.
Organic social
OngoingOngoingBuild a professional presence people can check.
What it is
Facebook and Instagram business presence, profile optimisation, a posting framework, before/after and review content, and local trust-building — not a promise of viral reach.
Why a cleaning business needs it
Customers often check social profiles after they find a cleaner. Empty or inconsistent pages weaken an otherwise decent website.
When you need it
Once the brand basics exist. Social supports credibility; it is rarely the whole customer-acquisition system.
What we work on
Success signals we watch